Digital Marketing Campaign for Pampers
This project was one of my absolute favorites! It combines all the things I love: babies, family, marketing, and creativity.
We had to thoroughly research the target audience, “Digital Moms”, and choose a consumable product to market in new, innovative, and non-traditional ways. At the end of the day, as marketers, we’re not trying to sell a product, but rather, a lifestyle or fix a problem. For this, we were selling Pampers as a trustworthy, reliable, knowledgeable brand.
I surveyed over 100 moms on Facebook in order to gather insight as to what motivates them to engage with companies online and to learn what problems they find relevant. These are the results of some of the questions asked:
The final case study aimed to build trust in the Pampers brand and increase use of the Pampers Club app. I wanted to show that Pampers truly does understand today’s Mom and the parenting issues we face. My final presentation shows how Pampers could drive traffic to and use the wealth of information already on the Pampers Club app in order to gain brand loyalty.
Disclaimer: Pampers by P&G is in no way associated with this campaign and all logos belong to Pampers by P&G.
Credit: Photos and video from Pexels, Pixabay, and Clipstock