When crafting a brand, every decision—from messaging to visuals—should be intentional. Among these choices, few elements have the immediate, subconscious impact of color. Used strategically, color influences emotions, guides decision-making, and creates lasting impressions.

Your brand should represent not just who you are, but also the level of expertise and care you bring to your craft. If you’ve ever felt like your branding no longer reflects how far you’ve come, it might be time for a refresh.